Each ACPWC member must:
- Operate business with credibility
- Maintain the highest standards of professionalism at all times
- Practice good business ethics at all times
- Practice professional integrity
- Maintain a positive and professional attitude in all business relationships
- Use honest and factual advertising
- Establish reasonable and proper fees for services
- Represent each client fairly and honestly
- Provide quality, cost-effective service
- Be accountable, objective and tactful
- Promote and maintain good business practices
